Today PlaySportMate is officially live. A free, multilingual sports community for athletes, coaches, and clubs across Europe. Here is what it is, why it exists, and how it works.
Finding someone to train with should not require trawling WhatsApp groups, paying for closed club memberships, or relying on word of mouth. Yet for millions of athletes across Europe, that is still the reality. PlaySportMate was built to change that — with no fees, no commissions, and no catch.
From today, anyone who plays sport — from running to basketball, from judo to volleyball, from gym to football — can sign up for free, build their sports profile, and connect with people who share the same passions.
What you can do on PlaySportMate
PSM is built for three audiences: athletes, coaches, and clubs. Each one finds tools tailored to their needs.
For athletes
Create your profile with sports, level, availability, and city. Then use the advanced search to find training partners, match opponents, or qualified coaches. You can arrange matches, chat in real time, and build your sports network — all in one place. Free forever.
For coaches
The coach profile on PSM is your digital showcase: sports taught, levels, availability, city. Athletes find you through the search or by browsing the local directory. No commission on sessions, no monthly subscription.
For clubs
Sports facilities get an SEO-ready profile in the PSM directory, visible on Google for local searches. Bookings, tournaments, and automatic notifications — all included in the free profile.
150+ sports, not just the usual two
One of PlaySportMate's founding choices is radical multi-sport coverage. The platform has communities for football and running, but also for judo, basketball, cycling, yoga, boxing, volleyball, swimming, MMA, pilates, and dozens of other disciplines.
The reason is straightforward: every discipline deserves its own community. PSM aims to be the home for every sport, not just the two most popular categories of the moment.
You can explore profiles by discipline from the sports page or search directly using the advanced filters on search.
Free forever: the model that makes it possible
Every time a platform says "free", the legitimate question is: for how long? In PlaySportMate's case the answer is: always. This is not a launch offer with an expiry date, and it is not a freemium with locked features — it is the permanent model.
How does it work? PSM's sustainability comes from brand sponsors — sportswear companies, equipment manufacturers, supplement brands — that want to reach an active community of athletes. Brands pay for visibility with people who genuinely practise sport. Athletes, coaches, and clubs pay nothing.
If you are a brand interested in reaching this community, the sponsor page explains the full collaboration model.
Europe, not just Italy
PlaySportMate is live in Italy and the site is available in Italian and English. Over the coming months the platform is expanding geographic coverage to major European cities. Signing up now means joining a growing community and carrying the early adopter status with you.
For any questions, write to us at [email protected]. Stefano replies in person.
Start now — it's free
Create your sports profile, find training partners, and connect with the community. Zero cost, zero commissions, always.
Find your sport →Frequently asked questions
Is PlaySportMate really free?
Yes, free forever. There is no paid plan, no commission, no trial. The sustainability model is based on brand sponsors — sportswear, equipment, nutrition supplements — that want to reach a community of active athletes. Athletes, coaches, and clubs pay nothing.
Which sports does the platform support?
Over 150 sports: from football to running, from basketball to volleyball, from judo to yoga, from gym to padel, from swimming to cycling — and many more. PSM's goal is to be the home community for every discipline, not just the two most popular sports of the moment.
Does PlaySportMate work outside Italy?
PlaySportMate launched in Italy and is already available in Italian and English. The platform is expanding coverage to major European cities in the coming months.
How do I find a training partner?
Go to /cerca, select your sport, city, and level. PSM shows you athletes and coaches matching your criteria. You can then send a direct message or propose a match from the chat.