Your club is already on Google, but off-peak slots stay empty and you have no clear way to reach new athletes in your city. Sound familiar?
Running a sports club today means dealing with fixed costs, underused time slots, and athletes who simply do not know you exist. Not because your facility is lacking, but because online visibility for local sports clubs is still an underserved space.
PlaySportMate is the Italian platform that connects athletes and clubs, for free and with no commissions. The principle is straightforward: every athlete looking for a place to train should find your club before they even pick up the phone.
In this guide I explain how the club profile on PSM works, why it is genuinely free (and how we sustain ourselves), and what you can expect once your facility is visible to thousands of Italian athletes.
What PSM offers your club
The club profile on PlaySportMate is not just a listing card. It is a structured entry point for athletes who are actively searching for a place to practise their sport in your area.
SEO-ready profile in the local directory
Every registered club gets a dedicated page in the PSM directory, indexed on Google for the most relevant local queries (e.g. "tennis club Naples", "judo gym Milan", "padel court Rome"). You do not need to do anything technical: the SEO visibility is automatic from the moment you claim your profile.
Bookings from athletes
Athletes registered on PSM can book your facilities directly from the platform. You receive the request via email notification, confirm or manage it from the dashboard, and the athlete organises the session. No intermediary. No commission.
Free tournament creation
From the club dashboard you can create amateur tournaments for any sport among the 150+ supported by PSM, from tennis to judo, from football to yoga. Athletes in your city, or anywhere in Italy, register through the platform. Ideal for filling weekend slots or building an active community around your facility.
Automatic email notifications
Every new booking, tournament registration, or contact message generates an automatic email notification. Nothing to configure: it works from day one.
Gold Founder Badge
The first 100 clubs to complete an approved profile claim receive the Gold Founder Badge: a permanent golden tick on the profile, visible to all athletes. A credibility signal that no future club will be able to replicate. Those who join now keep it forever.
Claim your free profile
Find your club in the directory and claim the profile in 3 minutes. Free, no commissions, always.
Claim your free profile →Why it is genuinely free (and how we sustain ourselves)
When a platform says "free", the first legitimate question from any manager is: where is the catch? There is no catch, but here is a transparent explanation of the model.
Zero commissions on bookings
PlaySportMate retains no percentage on athlete bookings. There is no Stripe fee structure on the club side: bookings are direct agreements between athletes and facilities. The club keeps 100% of what it earns.
No monthly subscription
There is no "Pro" plan at €X/month to unlock features. The base profile, the booking system, tournament creation, and notifications are all included for free. Not free today and paid later: free always.
How we sustain ourselves: brand sponsors
PSM's sustainability comes from brand sponsors (sportswear, equipment, nutrition) that want to reach a community of active athletes. Clubs pay nothing. Athletes pay nothing. Brands pay, because they want visibility with people who actually practise sport. If you are curious about this model, the sponsor page explains everything.
The practical result for you: no invoice surprises, no expiring trials, no upsell emails. The profile is yours, free, forever.
How it works in 3 steps
From claim to first athlete finding you: less than one working day, no technical skills required.
Step 1: claim or create the profile
Search for your club in the PSM directory. If it is already there (we have imported thousands of Italian sports facilities from public sources), you will find a "Claim this profile" button on the listing. If it is not there yet, create a new profile from the venue registration page.
Verification is simple: you confirm via email that you are the manager or contact person for the facility. No legal documents, no bureaucratic process.
Step 2: fill in the profile information
Add the sports offered at your facility (among the 150+ supported by PSM, from tennis to judo, from football to yoga), opening hours, indicative prices, and upload a few photos. The more complete the profile, the higher the ranking in the local directory and the greater the chance an athlete will contact you.
You can update the profile at any time from the club dashboard. No limit on updates.
Step 3: athletes find you and book
From this point your profile is visible to all athletes searching for facilities in your area on PSM and on Google. An athlete looking for "five-a-side football Naples" or "free lane swimming Milan" finds your club, sees the information, and can send a booking request or a direct message.
You receive the notification, reply, and manage everything from the dashboard. No app to download, no additional technical integrations.
Results you might see
We do not promise specific numbers: it depends on your city, your main sport, and the number of active PSM athletes in the area. But these are the patterns we expect from the first clubs joining.
Off-peak slots filled
Less popular time slots (weekday mornings, late weekend mornings) are often the first to benefit from PSM visibility. Flexible athletes (part-time workers, students, active retirees) are looking for exactly these availabilities. Your complete profile with detailed hours becomes a capacity optimisation tool.
Automatic local SEO visibility
PSM directory pages are indexed for local search queries. Clubs that do not appear on the first page of Google for their sport and city find in the PSM directory a second chance to be discovered, without having to manage a proprietary website or invest in SEO.
Tournament registrations as an extra lead source
Every tournament you create on PSM brings new athletes to your facility. Often athletes who did not know you existed and who, after playing at your club once, become recurring clients. The tournament is both visibility and direct acquisition, at no cost.
Gold Founder Badge: why it matters now
PSM is in its launch phase. This means clubs registering today are entering a window of opportunity that does not repeat.
The Gold Founder Badge is reserved for the first 100 clubs with an approved profile claim. Once all 100 badges are assigned, no new club can obtain it, regardless of how many bookings it generates or how active it is on the platform.
What does this mean in practice? The badge appears as a golden tick next to your club name in all search results, directory pages, and tournament profiles. It is a permanent credibility signal to athletes looking for reliable facilities.
No special action required: just complete the profile claim while spots are still available.
Are you in the first 100?
Claim your club profile now and get the Gold Founder Badge. Limited spots, free forever.
Claim your free profile →Frequently asked questions
How much does PSM cost for my club?
Zero. The club profile on PlaySportMate is free forever. No monthly subscription, no activation fee, no hidden premium plan. The sustainability model is based on brand sponsors, not on clubs.
Does PSM take a commission on bookings?
No. PlaySportMate applies no commission on athlete bookings. Every booking is a direct agreement between the athlete and the club. Zero intermediation, zero deductions.
What do I need to claim an existing profile?
Just an email confirming you are the manager or contact person for the club. Go to /directory, find your club and click 'Claim this profile'. If your club is not yet in the directory, you can create it directly from the registration page with tipo=venue.
Can I manage bookings and tournaments from the same dashboard?
Yes. From the club dashboard you can manage incoming bookings, create tournaments, track registrations, and receive automatic email notifications for every new request.
Is PSM available outside Naples?
Yes. Phase 1 focuses on Naples but the platform is live in 150 Italian cities from day one. Clubs registering now get immediate local SEO visibility and the Gold Founder Badge reserved for the first 100.
In short
PlaySportMate gives Italian sports clubs a concrete tool to increase local visibility and receive bookings, at no cost and with no commissions.
| Feature | Cost |
|---|---|
| Club profile in the directory | Free |
| Bookings from athletes | Zero commissions |
| Tournament creation | Free |
| Automatic email notifications | Free |
| Gold Founder Badge | Free (first 100) |
The next step is simple: find your club in the directory, claim the profile, and start being found by athletes in your city.
Questions about the claim or want to discuss a specific case? Write to us at [email protected]. Stefano replies in person, a founder's promise.